Welcome
To Best Mortgage Leads!
On this site we’ll discuss some of the finer points of getting quality Mortgage Leads and what to do with them once you have them. As well as some resources for finding mortgage leads.
What are “Leads”?
A Lead is a signup for an offer that provides contact information, interest information and sometimes demographic information. These help to identify qualified prospects before spending the manhours marketing to them.
There are basically 2 kinds of Leads:
- Sales Leads - These are generated on a demographic such as a FICO score, income or age. Theses leads are often used more then once.
- Marketing Leads – These leads tend to be brand-specific generated for a single advertiser and usually only sold once.
Marketers looking to pay only for specific Mortgage Leads, there are two options: CPL advertising (or online lead generation) and CPA advertising (also known as affiliate marketing)
CPL campaigns- Advertisers pay for an interested Mortgage Lead containing the contact information of a person interested in the advertiser’s product or service. CPL campaigns are great for brand marketers and direct response marketers looking to reach consumers at multiple touchpoints – by building a newsletter list, community site, reward program or member acquisition program.
CPA campaigns- Advertisers typically pay for a completed sale involving a credit card transaction. CPA is all about ‘get it now’ — it focuses on driving consumers to buy at that exact moment. If a visitor to the website doesn’t buy anything, there’s no easy way to remarket to them later.
